Beauty Journalist & Brand Consultant

About

b. 1986, HK.

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Perdita Nouril is a Beauty & Health Editor based in London. She is currently the Beauty Editor at Women’s Health magazine.

Her work has been featured in the UK’s leading national newspapers and magazines including The Telegraph, Stella, Sunday Times Style, Harper’s Bazaar, Refinery29, Psychologies, Grazia, Stylist, Look, Fabulous and Boots Magazine.

Perdita’s personal interest in beauty, travel, wellness and all other cultures, bring a world-view to all of her content, whether it’s lively informed copy, celebrity interviews, concise news stories or long read pieces. She is adept at exploring the colossal world of beauty, scratching beneath the surface to debunk the myths, decode the science and challenge traditional notions of beauty. Always ahead of the curve, she is able to identify sharp angles quickly and turn them into intelligent ‘must read’ features long before they hit the mainstream. She has also produced beauty shoots as well as social media content alongside her written work.

Alongside her editorial career, Perdita has consulted and copy written for Liz Earle, Avon, Shiseido and Vivienne Westwood to name but a few. She also worked on the relaunch of fashion retailer USCollective, where she recruited numerous brands to sit within the newly devised beauty and grooming space across multiple stores.

Prior to crossing over into journalism, Perdita built up a decade’s worth of beauty and lifestyle PR experience, working for agencies such as Hill & Knowlton, B. The Agency and Mediahubb. She managed teams and devised and implemented multiple PR strategies to launch boutique start-ups and grow household names within the UK market.

To get in touch regarding collaborations or consultancy please email perditanouril@gmail.com